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Pinnacle Goes Double Platinum with Introduction of New Flagship Models and Improves upon Legendary Pinnacle Gold Franchise and Launches New Pink Ribbon Products

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Building upon its reputation as the long-standing leader in the value golf ball category, Pinnacle introduces new Platinum Feel and Platinum Distance golf ball models, enhances the legendary Pinnacle Gold franchise and launches two new Pink Ribbon golf ball products. The #2 selling brand in the marketplace, behind its Acushnet Company companion Titleist, Pinnacle continues to serve as the golf ball choice for distance and performance seeking value-conscious golfers. The new Pinnacle Platinum offerings will serve as the new two-product flagship microbrand with premium positioning above the Pinnacle Gold family , as well as performance superiority versus competitive multi-model value brands.

“With the New Pinnacle Platinum Feel and Platinum Distance, we reinforce our class versus mass positioning of the Pinnacle brand,” said George Sine, Vice President Golf Ball Marketing and Strategic Planning, Acushnet Company Worldwide. “Inherent in the Pinnacle brand strategy is ensuring that its ‘Distance Doesn’t Have to be Hard®’ positioning is uppercase and that its reputation for providing golfers with distance and performance at a value is enhanced. From the advanced performance of the Pinnacle Platinum Feel and Platinum Distance models, to the new levels of distance and feel with Gold FX Soft™ and Gold FX Long™, as well as the addition of the New Ribbon model in white and clear pink, the Pinnacle brand has never been stronger or as appealing to the value conscious golfer."

With "Distance Doesn’t Have to be Hard" continuing to serve as the Pinnacle brand tagline, the new Platinum microbrand improves upon the predecessor Exception model, offering a softer variation, as well as a longer iteration to capture and attract new better player value consumers.

NEW PLATINUM FEEL:
Designed for golfers seeking soft feel and high performance control within the “better player” value category, the new Platinum Feel utilizes a soft, thin cover formulation and a large 1.595” core construction that contributes to softer feel with a high initial velocity. A new, high coverage 332 Icosahedral dimple design helps provide consistent ball flight. A new, alignment sidestamp promotes better putting accuracy.

NEW PLATINUM DISTANCE:
Offering a longer distance companion product to the Platinum Feel golf ball, Pinnacle advances the two-model flagship family to new lengths with the Platinum Distance. A new high velocity 1.565” core formulation, resilient lower spin cover and new, high coverage 332 Icosahedral dimple design combine to provide golfers long, straight distance on all shots without sacrificing feel. A new, alignment sidestamp promotes putting accuracy.

Consistent with the new personality of the Pinnacle Platinum products, the Platinum Feel and Platinum Distance feature a new icon, jet trail logo Platinum nameplate and alignment sidestamp. The new Pinnacle Platinum packaging also employs a rainbow foil and liquid metal presentation to pronounce its platinum personality as well as improve its presence and positioning among other value products.